New York CNN —
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out.
That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles. With more than 120 million viewers expected to tune in, the yearly top-rated TV show is a prime opportunity to attract attention, with brands focusing on familiar faces and products.
“It is so hard to get and keep people’s attention — like everything else in the
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