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Restaurateur and digital media entrepreneur Shawn Walchef is familiar with being ignored. He couldn’t be more grateful for what it’s taught him.
When his early efforts to grow San Diego’s Cali BBQ through local news outlets and press releases were met with “crickets,” he turned to social media — not as an expert, but as a curious business owner willing to embrace his unpolished self. By posting authentically and consistently, Walchef discovered the true drivers of digital connection: raw storytelling, persistence and a willingness to be vulnerable online before finding an audience.
Coming up on celebrating 17 years in business, Walchef’s refined
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