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The fight for online privacy in the U.S. is heating up, and it’s not just a matter of compliance anymore — it’s a matter of trust. For years, Americans have tolerated an opaque digital ecosystem where data flows freely to marketers, advertisers and even data brokers with little oversight. But as privacy becomes a cultural and business imperative, the status quo is increasingly untenable.
Unlike Europe, which has led the charge with sweeping regulations like the General Data Protection Regulation (GDPR), the U.S. still lags. California’s Consumer Privacy Act (CCPA) has set a precedent, but without federal legislation, online privacy protections
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