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Public relations is an industry that thrives on storytelling, human connection and creative strategy. Yet, even PR professionals aren’t immune to the rapid advancements of artificial intelligence. AI tools like ChatGPT, MidJourney and Jasper are already being used to generate press releases, create social media content and even analyze media coverage — tasks that once required human effort.
Does this mean your PR job is at risk? It could be — if you don’t adapt. But history teaches us that professionals who embrace change and evolve their skills often come out stronger. Here’s how you can prepare for the AI revolution
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