New York CNN —
Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.
Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global chain and reposition Starbucks as a coffee shop, not just a place to pick up mobile orders for coffee. Niccol, who took over as Starbucks’ CEO from Chipotle in September, said in a recent interview that Starbucks had veered too much into mobile orders and that it
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