Six months ago, LinkedIn user Lauren Nicholas noticed that something was going on with the casual dining restaurant, Chili’s.
“Chili’s is having a moment,” she wrote, posting screenshots of viral TikToks and noting that “brand love” seemed to be at a “fever pitch.” She also said, “Gen Z is obsessed with the Triple Dipper.” (For example, one video of a mozzarella stick “cheese pull” from the platter has more than 16 million views.)
It looks like Nicholas was definitely right. In an earnings call on Wednesday, Chili’s parent company Brinker revealed that sales at restaurants open for at least a year increased by 31% last quarter—and double-digit sales growth has been
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