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What if I told you that the number 385 was the answer to building a solid go-to-market strategy?
Stay with me. I’m Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building B2B go-to-market strategy. I also created the ARISE Go To Market Methodology® for background and credibility.
So, here’s the thing. The Arise GTM Methodology has five steps:
Assess
Research
Ideate
Strategize
Execute
But to start solving your go-to-market strategy, you must answer the following three questions:
How do I convey the value of my product or service to my end user or customer?
How do I enable my buyer to buy from me?
How do
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