CNN —
Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.
But corporate demand has surpassed even Fox’s expensive ambitions. The network has sold at least 10 of its Super Bowl commercial spots for upward of $8 million each, a person with direct knowledge of the matter confirmed to CNN.
The $7 million figure was already a record, so $8 million sets the bar even higher for next year’s game, given that the
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