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I plan for an IPO as a grand opening for a new, highly anticipated restaurant. Before the debut, customers (like investors with an IPO) must be informed and excited about the launch. A well-orchestrated launch requires marketing and PR teams to work hand in hand well before the IPO to get the word out and build the buzz to make the opening day a success. That is only the beginning. Managing investors’ expectations, the public and internal stakeholders require constant vigilance with a solid communications program at the core.
After two years of slow initial public offering (IPO) activity, the start
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