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Many brands today fall into the brand imitation trap. This means they look at big, successful brands and think that copying their moves will also be the key to their own success. But in our current business landscape, where mistrust is rampant (furthered by AI), establishing a distinct and authentic brand identity has never been more important.
And just because a campaign or tactic worked for someone else doesn’t necessarily mean it will work for you. Look at Nike, for example. Their simple slogan of “Just Do It” is recognized around the world. It works today because they have a massive,
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