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The world’s small and medium-sized business enterprises are up against some serious competition against multinational corporations (MNCs) when entering new markets. The far-reaching populous resources, recognition of brand and economies of scale that MNCs command serve as major obstacles for small and medium-sized businesses to feel that they must overcome to be successful when competing against them.
However, with the correct strategies in place, small and medium-sized businesses can generate profitable enterprises of their own and surely find success in their own right. By flexing the strengths that larger corporations lack, small and medium-sized businesses can compete effectively with their bigger
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