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The holiday shopping frenzy — Black Friday, Cyber Monday, and every “deal day” in between — has become a staple of retail. In 2024, Black Friday alone saw a record $10.8 billion in U.S. online sales, with discounts driving the motivation.
But while this season of discounts may drive impressive short-term gains, relying solely on holiday sales is a risk that retail brands can’t afford to take.
More than ever, consumers are savvy about marketing tactics, seeking value year-round instead of waiting for seasonal deals. A recent survey found that 62% of shoppers are willing to switch brands if their preferred one
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