How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups

Opinions expressed by Entrepreneur contributors are their own.

Branding instills meaning into organizations, their products and services. A brand is more than a visual identity; it is the sum of actions and assets that shape the organization’s perception in the stakeholders’ minds.

Effective branding can make the difference between thriving and scaling or remaining largely unknown. New businesses are particularly vulnerable in their early years. Branding can help differentiate your startup from its competitors, inspire customer loyalty and increase the company’s perceived value.

Related: 7 Powerful Ways to Improve Your Brand Reputation and Recognition

Understanding the startup landscape

Starting a new business requires more than a big idea. Dedication, in-depth research,

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