“It’s not everybody that just wakes up one day and says, ‘I don’t like my sheets; I’m going to go make a company,'” Scott Tannen, co-founder and CEO of Boll & Branch, tells Entrepreneur. However, for Scott and his wife, Missy Tannen, co-founder and chief product officer of the couple’s luxury bedding and home goods company, that’s exactly how the story started.
Image Credit: Courtesy of Boll & Branch
A decade ago, when the Tannens swapped their queen bed for a king and began their search for sheets, they were confounded by all of the choices on the market — seemingly none of which had evolved in a long time.
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