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Most of us in business know enough about building SEO to get by or at least not embarrass ourselves when the marketing team starts throwing acronyms around the conference room. For most, it’s simply keeping up with keywords, tagging social media and website pages with query terms, paying for some rankings, earning more organically and monitoring search engine results pages to see how close you are to the top and your competitors.
But do you know about the dark and rapidly growing side of SEO?
Despite over 20 years as a marketing executive embracing new technologies as a practitioner and thought leader,
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