Even though Liis co-founders Alissa Sullivan and Leslie Hendin grew up within minutes of each other in Marin County, California, they didn’t meet until years later when a friend introduced them at a wedding in 2009. The duo immediately bonded over a mutual obsession: fragrance. “We both used to collect the little vials and miniature bottles in shoe boxes,” Sullivan tells Entrepreneur. “So that was a really amazing connection. Back then, it was more rare to find somebody [with] this same passion. It was before social media and all that.”
Image Credit: Emily Dulla. Co-founders Leslie Hendin, left, and Alissa Sullivan, right.
At the time, Sullivan had just completed her master’s
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