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I read something the other day that lit my brain on fire: “Stop making ads, start making art.” It was a mic-drop moment.
It got me thinking about this content catastrophe we find ourselves in. AI has opened the floodgates of mass marketing content. Sales presentations, blogs and social media posts within seconds — all at the click of an “easy” button. Don’t like how something sounds? Ask it to re-write the copy with a different tone of voice. This ability has led many to believe that because we ‘can’ create this way, we ‘should.’ It’s easier. It’s cheaper. It’s more
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