This Sommelier’s ‘Laughable’ Idea Is Disrupting the $385 Billion Wine Industry

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As a sommelier at prestigious, Michelin-starred restaurants and with a background in sustainable agriculture, Kristin Olszewski wanted to make organic, high-quality wine more accessible to people who would typically shy away from it.

Her solution: Put it in a can.

In 2017, she launched her canned wine company, Nomadica, into the market—curated, zero-sugar wine in eco-conscious packaging. But not everyone was enamored. For many in the traditional wine industry, canned wine was hard to swallow.

“When I launched, canned wine was all value wines, nothing you’d actually wanna pour into a glass,” Olszewski recalls. “I can’t tell you how often I was

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