Are Apple Smart Glasses in the Works? Apple Is Eyeing Meta’s Ray-Ban Success Story, According to a New Report.

The Ray-Ban Meta smart glasses have been named one of Oprah’s favorite things and are gaining traction: At one point in July, Meta CEO Mark Zuckerberg said, “Demand is still outpacing our ability to build them.”

While Meta basks in demand, with more than 700,000 pairs of Ray Ban Metas sold, an industry competitor is eyeing the same space.

Related: Meta CEO Mark Zuckerberg Goes From Big Tech to Nail Tech in New Video: ‘Leveling Up’

According to a new Bloomberg report, Apple is internally exploring entering the smart glasses field with products of its own. The effort, internally named Atlas, began last week when Apple’s Product Systems Quality Team asked

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