From Idea to Icon — The 2 Keys You Need to Unlock Sustained Success and Influence as an Entrepreneur

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What separates the one-hit wonders from the sustained successes? Whether in business, art, philanthropy or any other realm, there are two critical components that always make the difference: a compelling personal brand and a tenacious entrepreneurial spirit.

Cultivating a personal brand and entrepreneurial spirit is easier said than done, however. Each one requires care, attention and detail. Let’s explore the necessary priorities and traits.

Related: 4 Ways I Grew My Business From Startup to 17 Years of Sustained Success

Personal brand priorities

As you craft your personal brand, take care to prioritize these five components. Each one is powerful by itself —

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