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Throughout my career spanning corporate marketing, entrepreneurship and advertising, I’ve seen the role of the CMO undergo a dramatic transformation. Organizations are tapping into our unique blend of left- and right-brain capabilities to add value to the enterprise in unexpected ways.
No longer confined to the traditional advertising and brand management boundaries, the modern CMO must become a “Master Builder” — an architect of cross-organizational communication and value creation.
This requires breaking free from the marketing silo and embracing a more integrated, influential position within our organizations.
The builder mindset
The “builder” approach in marketing goes far beyond constructing campaigns and strategies. It
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