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It was organizational theorist and author Geoffrey Moore who said, “Without big data, you are blind and deaf and in the middle of a freeway.” The point is well taken. If you don’t use data, you handicap your ability to make decisions. Along with economic inefficiencies, this can create an environmentally unfriendly enterprise.
If your business struggles to maintain sustainability as an organization, data is one solution that won’t steer you wrong. Here are some of the biggest reasons data-driven decision-making can help you adopt the right business solutions to help your company maintain a positive impact and accompanying brand image
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