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A recent report by RWS highlights the importance of localization, revealing that over four-fifths of consumers are less likely to purchase from brands that do not offer local language support.
Also, 93% of consumers believe companies must communicate in their preferred languages across all channels to effectively reach a global audience.
1. Identify bottlenecks
Before embarking on localization efforts, it’s essential to map out the customer journey for your target market. This involves understanding the cultural nuances, needs, pain points and preferences and identifying specific requirements such as country-specific phone number formats, email address conventions and address specifications. By recognizing potential bottlenecks, you
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