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As a business owner, you’ve probably heard the buzz: Social media is the future. Whether it’s TikTok, Instagram or Facebook, you’re told that’s where your customers are, and that’s where you need to be. And while social platforms certainly play an essential role in any modern business strategy, there’s one channel many entrepreneurs continue to underestimate: email marketing.
Yes, email. The same channel that’s been around for decades is still, hands down, one of the most effective ways to build relationships, generate leads and convert customers. Ignoring email marketing is a mistake — and I’m here to tell you why.
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