New York CNN —
With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.2 billion plan to bring them back.
An industry group that represents the eight largest chains including AMC Entertainment, Regal Cinemas and Cinemark announced a multibillion dollar renovation plan that encompasses 21,000 screens — or nearly 70% of the North American box office — and affects every part of the theater
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