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In times of economic uncertainty, many businesses may be tempted to scale back their growth strategies. A recent study found that economic downturns often compel companies to reduce their budgets, leading to decreased funding for marketing programs.
However, this presents a unique opportunity for those willing to pivot and invest strategically. Companies that continue to focus on growth during downturns can expand their market share and position themselves for success when the economy rebounds.
As the CEO of tec5USA, a subsidiary of a publicly traded company, I advocate for a focused approach: niching down to dominate one industry and one region before
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