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A whopping 81% of consumers say trust is a major deciding factor in purchasing.
As the founder of Creative Noggin, an award-winning marketing agency, this statistic doesn’t surprise me.
As a human being living in the age of misinformation, I’m even less surprised.
Consumer trust is at an all-time low.
While the early days of the internet were promising, misinformation has spread rampantly in recent years. We’re bombarded with so much content daily that we don’t know what to believe anymore. Our confidence in the media has waned dramatically, everything’s become politicized, and we’re less trusting overall.
We’re at a pivotal point as a
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