New York CNN —
Americans fed up with the shop-‘til-you-drop mentality are trying to make living with less trendy.
Influencers on social media often peddle lifestyles or products to followers, urging them to buy new clothing, high-tech cleaning gadgets or the hottest new haircare product. But some people say they have become disillusioned with what they perceive as pressure to constantly purchase new things.
Enter underconsumption core, or a lifestyle that involves using just a small rotation of things for years rather than chasing the latest trend. Underconsumption influencers show items they say they have
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