What Is Elon Musk’s New Master Plan For Tesla? Original Blueprint Disappears From Tesla’s Website After 18 years

When Elon Musk’s “The Secret Tesla Motors Master Plan (just between you and me)” came out in August 2006, it was praised as a “success story” that outlined Tesla’s goals to build an electric sports car, then more affordable electric vehicles (EVs).

Now the master plan, and its July 2016 follow-up “Master Plan Part Deux,” which added a technological boost with goals for an autopilot mode safer than human driving, are nowhere to be found on Tesla’s website.

Meanwhile, Tesla’s 2023 Master Plan Part 3, a 41-page paper — denser and less conversational — than the earlier versions, is still on the site. And Musk announced in June that he was

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