How to Motivate Your Sales Team to Keep Your Customers Happy and Business Growing

Opinions expressed by Entrepreneur contributors are their own.

Being self-motivated as a leader is one thing, but how do you get your sales teams to work just as hard to keep customers happy and business growing?

There’s no doubt about it — to be a salesperson, you must be a people person. Some of the world’s most renowned businesses achieve such high success simply because they put their customers first.

How salespeople interact with a customer, from the acquisition stage right through to the final transaction, is the difference between making a sale and losing an opportunity to control the narrative and build your reputation.

Customer experience, teaching your sales

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