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While many businesses value accessibility in principle, implementing it in specific ways that benefit both your customers and your business can feel daunting. Online presence, in particular, is an area where accessibility is often overlooked. One study found that 95% of websites fail to conform to accessibility standards required by the Web Content Accessibility Guidelines (WCAG).
Some of the downsides of not being fully accessible are obvious, including legal consequences, a negative brand image and a failure to engage with and support people with disabilities. While accessibility is clearly a good thing on its own and may be legally required depending
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