Netflix has a plan to keep you paying for your subscription | CNN Business

CNN  — 

Football, wrestling and immersive experiences: This year, Netflix has expanded beyond its usual scripted and reality TV offerings.

Last quarter, the company reported a record high of 269.9 million subscribers, far outpacing streaming competitors like Disney+, Peacock, and Max (which is owned by Warner Bros. Discovery, CNN’s parent company), fueled in part by the company’s recent effort to push users who share passwords to create their own accounts.

However, the short-term subscriber jolt from the password-sharing crackdown could soon fade. The company recently disclosed that it would stop sharing its quarterly subscriber numbers

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