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Why are authentic leaders so appealing? That is a question that has been discussed extensively in the business landscape over the past few years. As someone who regularly consumes business literature, I get the hype — employees are more likely to trust and follow someone honest, vulnerable and not faking their entire personality.
While I see the value in leading with genuineness, my experiences as a CEO lead me to believe there is more to the story. Does being yourself guarantee success in a constantly changing market?
Let’s use this example: a leader in the mobile phone industry who is really passionate
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