The 8 Taylor Swift Strategies Every Tech Leader Should Apply in 2024

Opinions expressed by Entrepreneur contributors are their own.

You don’t need to be a fan of Taylor Swift to admire her music industry successes. Even a modest glance at the 34-year-old pop icon’s journey reveals masterclass-level business process acumen and strategic planning — to the tune of a $1.1 billion total net worth as of October 2023, according to Bloomberg.

I can comprehend why one might initially shy from modeling the career of a pop star, but as a person in tech, trust me when I say that she is a true inspiration for entrepreneurs looking to make their mark in a sector that’s just as competitive and ever-changing

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