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If you’re in the travel industry, you already know that nearly everything you do is driven by the constant need to innovate. In the past, that need has been driven by a variety of market forces and inventions, from more extensive road networks and advances in ships and jets to online booking and dramatic changes forced by the Covid-19 pandemic.
Generative AI is the latest major innovative force, and it can’t be ignored. It’s changing the way large and small companies do their travel business, and GenAI has supercharged an already hypercompetitive industry to a new level of overdrive. Change in
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