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The debate over AI-generated content shows no sign of slowing down. In fact, when the Writers Guild of America sought to establish guardrails around the role of artificial intelligence in scriptwriting as part of their 148-day strike last year, it seemed to further cement the worry, especially in the marketing and PR spaces. To me, however, the idea that AI will take over promotional writing is akin to when people thought Kindle would replace books in the early 2000s. It had (and still has) a place in the choir, but it in no way replaced books; similarly, I believe AI-generated
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