With over 90% of the global search engine market, Google’s search algorithm acts as a gatekeeper for the majority of people who want to find answers on the web.
For the first time, a massive internal document leak offers a glimpse into how Search works — and there are inaccuracies between the documents and what Google has publicly stated about Search in the past.
The 2,500 document leak was unearthed by SEO practitioner and EA Eagle Digital founder Erfan Azimi earlier this month, confirmed by SEO experts Rand Fishkin and Mike King on Monday, and publicly confirmed by Google on Wednesday.
Azimi said he had “no financial motives” for leaking the
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