Yes, Apple’s new iPad ad is ugly and crushing, but art can’t be flattened

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A screenshot from the new ad for “the thinnest Apple product ever.” NPR

NPR

There is something so ugly about crushing an acoustic guitar. Making it buckle, making the middle of it explode in splinters. That might be personal to me, as someone who grew up with a dad who was what you might call a campfire guitarist — not a performer, just a dad who used to entertain us with songs like “Dark as a Dungeon,” a little folk tune about the lethal dangers of coal mining. Maybe to you,

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