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It’s certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service that creates a new market, it’s only a matter of time before someone else comes along and tries to do the same thing better, cheaper and faster.
Competition in business is a way of life and, in many respects, helps make companies and products better over time. But many markets exist that are literally hypercompetitive to the point of being saturated, with hundreds or even thousands of
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