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Artificial intelligence is a hot topic, and with technological innovation continuing in AI, it’s likely to remain a popular subject. The utilization of AI for marketing has only grown. As a communications firm, our clients often ask about AI — are we using it? Should they use it? And how can AI be used to obtain the best ROI and results possible?
Since we work with many small businesses, the concern is also budget. Fortunately, there’s a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment. These clients often don’t know where to start,
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