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For business owners, few aspects matter more than credibility. Entrepreneurs who don’t take time to maximize their credibility will struggle to win favorable terms with suppliers, attract investors, retain existing clients and land new business. Through personal experience, and the annual B2B BuyerSCAN survey conducted by my company, I have studied how credibility is killed and how to recover.
Below, I’ll share seven credibility killers entrepreneurs need to be aware of.
1. Not being findable through an online search
Upon encountering a potential business partner, employer or seller, the first step many businesspeople take is to conduct an online search. In our AI-prevalent
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