7 Types Of Market Research And How To Improve Them

By Matthew Bertram, Head of Strategy at EWR Digital & Co-Host of “The Unknown Secrets of Internet Marketing Podcast.”

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you.

Modern market research combines DDDM with advanced technology to uncover even more granular data, which can be used to personalize market messaging and find potential areas for growth.

Traditionally, market research encompassed four major disciplines: primary, secondary, quantitative and qualitative. However, as technology and marketing have become sophisticated, we’ve divided many of these types of research and insights into individual processes that allow for more

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

Why EVs don’t go as far in the freezing cold | CNN Business

CNN  —  With temperatures bottoming out across the country, electric vehicle drivers are probably noticing their driving range...

Spirit Airlines shares plunge after judge blocks JetBlue merger | CNN Business

New York CNN  —  Spirit Airlines shares tanked 56% on Tuesday after a federal judge in Boston ruled against...

Washington state wants to block the Kroger-Albertsons merger | CNN Business

New York CNN  —  Washington state is suing to block the proposed $25 billion merger between supermarket chains Kroger...