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In an increasingly crowded digital landscape, there’s more content than ever vying for audiences’ attention. According to Demand Metric, 91% of B2B marketers and 86% of B2C marketers use content marketing as part of their overall strategies.
That’s a lot of marketers creating a lot of content, and for good reason. According to Aspiration Marketing, content marketing can increase customer lifetime value by up to 70%. When it seems like everyone is playing the game, how can you get your content to stand out?
The key is to be ultra-selective. And, as always, it starts with your audience. You want to develop
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