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We live in a world where so much of our success is determined by superficial things. Whether it’s the car you drive, the house you own or the places you holiday in, there is a belief that what you have to show for yourself indicates your level of worth.
After years of working in the marketing industry, I’d argue that this is far from the case when it comes to business. Sure, how many social media followers, views or likes you have makes a difference – but they are also vanity metrics. What really generates impact is how well your business
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