3 Hot Startup Opportunities In Augmented Reality

While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has – a smartphone.

Because of this, AR might present more immediate opportunities compared to its sister field. In this article, we’ll discuss three industries that have great potential for innovative AR startup projects.

1. AR In Shopping

Augmented reality is reshaping the retail industry, offering a compelling avenue for startups to explore. According to a survey by Retail Perceptions, 61% of shoppers prefer stores that offer AR experiences, underscoring the substantial market potential.

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