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We don’t know each other, so let’s become acquainted with a little game — a crowd-pleaser if you will — two truths, one lie. I will say three statements about marketing, and you have to decide which of the statements is a lie. Ready?
Your marketing mix should be simple, succinct and integratedEvery brand should have a strategy in place before go-to-market executionAll marketing efforts need to be measurable and directly attributable to sales
It’s a little bit of a brain-buster, but if you guessed #3 as the lie, you would be correct. Why? Don’t you worry, I will explain.
In the marketing
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