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Let me drop a little truth bomb: Your personal brand matters.
Before you speak. Before you shake a hand. Before you even sit down. People are deciding what you represent. Wondering if you’re worth remembering. Some say never judge a book by its cover. True, but your cover should still reflect the story inside.
That’s personal branding. If you’re not being intentional, you’re being forgettable.
Related: Creating a Brand: How To Build a Brand From Scratch
What branding really means
Early in my career, I thought branding meant logos and clever slogans. I was wrong.
Branding is the story you’re telling when you walk into