Why This CEO Cut a $500,000 Per Month Product — And What Every Founder Can Learn From It

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I helped launch Momentous over five years ago, and I’ve witnessed firsthand how the brand does not just talk about integrity, it lives it. But what impresses me more than the products, advisory board and partnerships, is the mindset behind it all. And that starts at the top.

Jeff Byers, the Co-Founder and CEO of Momentous, is not your typical supplement company executive. A former USC and NFL offensive lineman, Jeff is a father of three boys, a values-first leader and someone who is not afraid to pull a top-performing product if the science no longer holds up.

That’s exactly what he

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