Opinions expressed by Entrepreneur contributors are their own.
Startups often spend months perfecting their product, but forget to tell the world it exists.
That’s a costly mistake.
A classic study in the Journal of the Academy of Marketing Science found that public relations is nearly three times more effective than advertising when it comes to launching new products. PR doesn’t just promote — it positions, builds credibility, and creates the kind of buzz money can’t buy.
But here’s the catch: you only get one shot at being “new.” If you miss the PR window during your launch, the opportunity doesn’t come back. That’s why timing and strategy are everything.
Related: 11