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When you’re launching a tech startup, it’s natural to want attention — the kind of media coverage that builds credibility, attracts investors and validates your vision. But for most early-stage founders, that kind of visibility remains out of reach.
The reality is this: for every breakout startup that gets wide recognition, thousands of others struggle to gain even a mention. Not because they lack innovation, but because they haven’t built the right foundation to get noticed.
So why do so many startups fail to earn meaningful media attention? And more importantly, what can they do about it?
Why startups get overlooked by